The Hummingbird Bakery has signed a new international agreement with a Dubai-based franchise partner, according to reports.
A number of websites based in the Middle East have claimed the London-based cupcake bakery is to open its first oversees franchise outlet during September in Dubai Mall, with Daud Arabian, a subsidary of conglomerate The Daud Group of Oman.
A series of The Hummingbird Bakery outlets are expected to open over the next 10 years, with further sites planned for the United Arab Emirates, Bahrain, Qatar, Jordan, The Kingdom of Saudi Arabia, Oman, Kuwait, Lebanon and Egypt.
Tarek Malouf, founder of The Hummingbird Bakery, told arabianbusiness.com: “We are absolutely thrilled to now be in the final stages of becoming an international brand. Since opening our first bakery on Portobello Road in London back in 2004, it has always been our mission to bring American baking to London. This is something we have achieved.
“We now look forward to the exciting challenge of bringing The Hummingbird Bakery’s brand of high-quality American baking to the world.”
Daud Arabian was selected as The Hummingbird Bakery’s preferred franchise partner because of its wealth of experience and proven track record in the casual dining sector.
The firm has brought a number of brands to the Middle East, including California Pizza Kitchen, YO! Sushi, Morelli’s Gelato, Gourmet Burger Kitchen, Trader Vic’s and Pink Berry.