Hull-based nutrition brand Battle Oats has secured a deal to supply its products to 300 Holland & Barrett stores across the UK.
The products, which are high-protein oat bars, are currently available through Holland & Barrett’s website and will roll out to stores in a few weeks.
Entrepreneurs Kevin Smith and Shaun Gibbins, who founded the business in 2014, named the range of gluten-free health snacks after running a social media contest to gather suggestions from health-conscious target customers.
Shaun Gibbins, co-founder of Battle Oats, said securing the deal was a major step forward for the business.
“Our reputation is growing in the flourishing fitness and sports markets, and to have products in another 300 retail outlets is a major boost for our reach in the UK,” Gibbins said.
The products, produced in a family bakery, are 100% natural.
Since launching three years ago, Battle Oats has grown into a leading brand, available through independent health stores and gyms throughout the UK. The company also has distribution in Ireland, the Netherlands and Kuwait and exports to more than 10 countries.
No comments yet