Birds Bakery has raised £10,000 for the British Red Cross Manchester fund following the re-introduction of the salted caramel doughnut across its 58 stores.
Priced at £1 each, ten thousand limited-edition doughnuts were sold between 6-10 June to raise funds for those affected in the Manchester Arena bombing last month.
The mayor of Derby John Whitby also visited Birds’ Albert Street shop on Wednesday to support the fundraising.
“Everyone was really pleased to see the mayor coming down to support us and we are pleased how the four days have gone for this important fundraising initiative,” Mike Holling, head of retail at Birds Bakery, told British Baker.
“All of our customers were very pleased that we were doing something to help.”
The popular doughnut was also used during National Doughnut Week in May to raise more than £9,000 for The Children’s Trust.
Holling added that due to the popularity of the doughnut, it could be here to stay.
“On this occasion, we had a large amount of requests for the salted caramel doughnut, we are going to rest upon it for a couple of weeks and I’m sure it’s going to come back.”