Border Biscuits has enlisted Jane Horrocks for its first television advertising campaign.

Having aired for the first time last night during Coronation Street’s centre break, the singer and actress featured in an advert to be broadcast on Channel 4, Channel 5 and Daybreak on ITV, as well as STV.

The 30-second ad discusses the world of boring biscuits, contrasting with the exciting one a Border Biscuit can bring you.

David Reid, marketing director at Border Biscuits, said: “It’s a light-hearted look at the one-dimensional world of boring biscuits, highlighting what might happen if everyone picked a brilliant biscuit, not a boring one.”

The company’s adverts were written by advertising firm The Leith Agency, and produced by Dundee-based Ink Films.