Baking decoration brand Cake Angels is to debut two Crayola-themed baking kits in a bid to help children express themselves and develop their social skills.
Crayola Crafty Cooks Rainbow Sprinkles Cupcake Kit (RSP: £2.50/326g) features a combination of cupcake cases, sponge cake mix, rainbow crispies, edible confetti, coloured writing icing tubes, and green and yellow icing sugar.
The Crafty Cooks Lets Bake Yummy Wildlife Friends Gingerbread Kit (RSP: £2.50/338g) includes cookie mix, a cutter, red and yellow icing sugar and colourful icing pens. Both kits will go on sale in Sainsbury’s from September.
The Fiddes Payne brand believes the NPD will “give kids the power to express all that inspires them as they explore, discover, play, pretend and dream”.
Maggie Walker, Fiddes Payne senior marketing manager, said: "Everybody’s familiar with Crayola, either through personal use or purely shelf recognition, and we are delighted to team up with the brand which is loved by adults and children of all ages.
“We know that parents and grandparents really value the time spent with their children in this type of hands-on, fun activity, and it brings friends and families closer as they create something together. We hope the new range will inspire and enable children to get even more arty and playful in the kitchen, with the help of Cake Angels.”