Dr. Oetker and Seriously Low Carb have unveiled new pizza options, including premium frozen ones and a low-carb version.
The brands are targeting at-home dining as consumers seek to recreate restaurant quality experiences at home.
Meanwhile, products supporting health and dietary requirements continue to see an increase in demand, although the pizza category has come under fire from campaign group Action on Salt.
We take a closer look at the new launches:
Ristorante Primo range, Dr. Oetker
This new premium tier of thin-crust frozen pizzas is aimed at attracting shoppers with a high quality yet affordable meal.
Two Primo options are being launched at major retailers including Asda, Morrisons, Sainsbury’s, Waitrose and Ocado from 14th August, with an rsp of £4.40 each. These include the Salame Piccante Nduja, comprising calabrese salame, fiery nduja and peppadew peppers with a hot honey garnish and chilli-infused crust, and the Pollo Funghi Truffini, featuring roast garlic chicken, mushrooms, bacon, a mushroom garnish with truffle extract and a herb-infused crust.
Dr. Oetker, meanwhile, announced a major relaunch of its core range of Ristorante pizzas which includes new look packaging, a £2.5m multimedia campaign, and the addition of the Pepperoni Mozzarella Pesto pizza (rsp £3.85), which is topped with pepperoni, mozzarella pearls and drizzled with pesto.
”Ristorante is a much-loved frozen pizza brand, and this relaunch ensures the brand remains relevant to a wide audience of frozen pizza consumers,” said Paula Wyatt, Dr. Oetker UK’s head of marketing – pizza.
A few weeks back, the frozen pizza specialist also rolled out three new varieties under its Chicago Town brand.
Mighty Meat-Free Pizza, Seriously Low Carb
Keto-friendly specialist Keeto Life has created a new non-HFSS pizza under its Seriously Low Carb brand, comprising just 20g of carbs and featuring a trio of meat-free toppings.
These include Buffalo Chick’n Strips, which use a combo of soy protein and spices, Vegeroni made from jackfruit and seasoning, and Chorizo-no Crumble offering all the flavour of traditional chorizo but none of the pork.
The pizza is said to be high in beneficial fibre, low in sugar, high in protein, and does not contain palm oil. Priced at £5.79 each, it is currently being trialled at selected retailers.
“It’s incredible when you think about it that we’ve taken such an indulgent snacking classic and giving it such a meaningful low carb spin,” said Keeto Life founder Andy Welch.
“It’s also worth noting that pizza is very much our range hero when it comes to mushrooming export success, so the presence of a Meat-free is very timely with regards to extending both our domestic and overseas appeal yet further,” Welch concluded.
Last month, Seriously Low Carb was approved to be a national NHS supplier, which could see it ketogenic product range made available to patients, staff and visitors at hospitals across the UK.
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