Bakery NPD Guide 2026
NPD is crucial to bakery but the journey from idea to bestselling bake can be complicated as product developers must identify trends, overcome challenges, and understand processes along the way
The bread and butter of any bakery business may well be its core range or signature products – the ever-present bakes that customers know and love or the seasonal lines they look forward to each year.
But consumer habits aren’t set in stone meaning bakeries with a keen eye on new product development (NPD) will be well positioned to capitalise on emerging trends and demand for interesting products on bakery counters and supermarket shelves across the land.
Of course, success is never a given in the baking industry. All sorts of factors come into play when developing new recipes.
That’s why British Baker has published this guide which explores the opportunities and challenges NPD teams are facing across the country. It also takes a closer look at some of the standout launches of the past year and the inspiration behind them.
We hear from an array of experts to better understand the processes involved, including at different levels of production scale. Plus, we discover how technology can offer assistance too, as well as highlighting what legislation to look out for.
So, let’s get into it.