Gluten-free brand Genius has launched its range in French hypermarkets.
The range of products in the company’s ‘sans gluten’ (gluten-free) line is now available in 220 Carrefour stores throughout France.
Part of the range includes a gluten-free brioche, as well as bloomers, breads and muffins.
They will be sold in packaging specifically designed for the French market, which has one of the fastest growing gluten-free markets in Europe, according to The Grocer.
Genius also made a deal to stock Carrefour stores with bread and pizza in March this year.