UK price-comparison website, Go Compare has created an interactive map displaying British region’s favourite desserts based on the frequency of Instagram tags.

The map’s launch is timed to coincide with the announcement of the contestants taking part in the seventh series of the Great British Bake Off this year.

The cake map reveals that Lancastrians have a soft spot for sticky toffee pudding, which is also number three on the list for the whole of the UK. Bedfordshire loves lemon drizzle cake while Bath prefers Chelsea Buns.

The definitive ranking of the top list of baked treats for the whole of the UK are as follows:

Scones 22.5%

Victoria sponge 14.3%

Sticky toffee pudding 12.9%

Shortbread 11.8%

Eton mess 10.6%

Lemon drizzle 7.7%

Crumble 4.9%

Carrot cake 4.6 %

Trifle 2%

Bakewell tart 3.1%

Welsh cakes 2.5%

Chelsea buns 1.7%

Battenberg 1.4%

Click image to open interactive version (via