I2r Packaging Solutions is introducing a Halloween-theme to its tulip muffin wraps.

Produced in I2r’s Telford-based factory, the tulip muffin wraps range will be available in printed sheets and a variety of colourways.

I2r said the Halloween-themed wraps is to highlight the use of print on the company’s paper products to boost seasonal marketing.

“In addition to branding, personalisation and messaging to create product differentiation and shelf stand-out, we are able to provide printed paper products to cover all seasonal events during the year, such as Halloween, Christmas, Valentine’s and Easter,” said I2r business development manager Guy Rowledge.

The business said it continues to develop its paper products to meet increased and varied demand.

The tulip muffin wraps range was extended in July to include both stepped and micro sizes.

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