Pladis is marking autumn with the launch of new bakes for the season.
Halloween-themed cakes rolling out under its McVitie’s brands includes McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks (rsp £1 per pack).
“We know consumers love this season and these four products allow us to hit three occasions - a lunchbox treat, a me-time moment and an individually wrapped cake for trick or treaters,” said Claire Hooper, head of marketing at Pladis.
As well as its Halloween launches, Pladis has also reintroduced two Bonfire Night-themed cakes - Tate & Lyle Sticky Toffee Pudding Cake and Tate & Lyle Sticky Toffee Apple Pudding Cake (rsp £1 each).
“We’re confident these cakes will bring something different to the cake category, giving retailers a great opportunity to capitalise on the occasion,” added Hooper.