Burton’s Biscuit Company has launched two new variants of Cadbury Fingers inspired by the ‘swavoury’ (sweet and savoury) trend.
Salted Caramel Crunch and Salted Peanut Crunch Fingers are now available and will be supported by a £1m marketing programme to break in March/April.
David Costello, head of customer category management, said: “Targeted specifically at adults whom we know are keen to try intriguing new flavour combinations, the ‘swavoury’ Cadbury Fingers will provide a strong premium offering within our main Cadbury Fingers range and will add value by encouraging shoppers to trade up.
“These exciting new products offer adults a more indulgent, sophisticated treat which is reflected in the more premium pack design. Both variants are ideally suited to an evening treat or simply for when people want to indulge and enjoy some unusual flavour combinations that work really well together.”
Cadbury Fingers are Burton’s top-selling biscuit brand, worth £45m, and the UK’s favourite ‘special treat biscuit brand’, according to data from Nielsen, Value Sales, MAT w/e 3 January 2015.
The combination of sweet and savoury has driven growth in other snacking categories, such as swavoury popcorn, which has generated incremental sales of 15% in the total popcorn category, according to Kantar WPO, Unit Sales, 52 w/e 17 August 2014.
Both new Fingers variants have an RRP of £1.89 and come in case sizes of 20.