Warburtons has partnered with kitchen equipment manufacturer Breville to create a custom fit toaster to fit its Toastie bread.
The appliance has been created especially so that the top of the Toastie bread slice can be toasted, as it is usually left poking out of many other toasters.
It has been launched with the #ToastToTheTop, and is available in a four- and two-slice toaster format.
Breville said: “Say goodbye to the white gap at the top of your toast and say hello to fully browned slices of tasty toast.”
Tina Woolmore said on Facebook: “Oh at last! I’m so fed up with turning our Warbies in our too short toaster.”