Wright’s Food Group has launched a series of videos putting its own spin on the song “Twelve Days of Christmas”.


From yesterday (1 December) and for the next 12 days -and then on to Christmas Day – animated Wright’s themed videos will highlight its products and will be promoted to thousands of its followers via social media and email.

“We’ve rewritten the famous ‘Twelve Days of Christmas’ song with a Wrights twist and lots of surprises, and every day a new gift will be added to the series” said Wrights Food Group chairman Peter Wright.

It follows the success of a science fiction-themed campaign to mark the return of astronaut Tim Peake to earth in the summer, and short films to mark the Rio Olympics featuring new sporting events like the Pie Jump and the Trifle Jump.

Wright said the campaigns have been extremely popular, with tens of thousands of views on its social media sites.

The videos can be viewed on the company’s Facebook and Twitter sites (WrightsFoodGrp).

In October, Princess Anne opened a £6m Wrights Food Group factory in Crewe.