Dicksons Pork Butchers is expanding its product offering to the retail and wholesale market, by appointing a new product development (NPD) consultant.

Joanne Bland, who has previously worked for Greggs the Bakers and snack company Phileas Fogg, will look to add new products to the fresh meat, deli and baked products crafted by Dicksons butchers and baker at its South Shields production facility.

Bland said: “I have more than 20 years’ experience working for food manufacturers and artisan food producers to develop innovative ranges that have commercial value as well as customer appeal.” 

She has already added a new signature sandwich to all Dicksons’ shops in an attempt to expand the food-to-go offerings, and is now working on a summer range to launch this month.

Michael Dickson commented: “For quite some time we have been looking to work with an NPD professional who could help maximise our potential as a food manufacturer. With such a loyal customer base it could be easy to focus too heavily on our existing products, but we are committed to bringing innovation to our range with more varied and interesting food choices to satisfy new and existing customers. 

“Joanne is joining at an exciting time for Dicksons and we look forward to seeing - and tasting - some of the new products she will be launching across Dicksons stores this summer.”