From twists on tiramisu and viral dot cakes to seasonal flavours of mint choc and spiced apple, bakery brands have rolled out new sweet innovations to tempt shoppers.
Check out the raft of new and seasonal bakes unveiled for the UK market:
Mint choc biscuits, Arnott’s
Arriving in time for the festive season is the newest flavour of Australia’s favourite choccy biscuit.
The Tim Tam Mint (rsp: £2.50, 165g) has a creamy mint centre layered between two crunchy biscuits, all wrapped in a smooth chocolatey coating. It is available now at Waitrose stores nationwide.
“Bringing a cool mint twist to the chocolatey, creamy and crunchy layers Tim Tam is known for, it’s a delicious festive treat that consumers can enjoy, share and gift throughout the season,” said Francesca Reid, global brand lead at Tim Tam.
Mixed muffins, Baker & Baker
Sweet bakery manufacturer Baker & Baker has launched a mixed box of premium muffins in response to its foodservice customers requiring more flexibility and choice.
The box of a dozen muffins features a trio of flavours:
- Victoria Sponge – filled classic strawberry jam and topped with buttercream enriched with clotted cream and sugar nibs
- Carrot Cake – filled with soft cream cheese and topping and finished with walnut pieces
- Red Velvet – filled with cream cheese and decorated with sugar nibs.
Supplied frozen, the thaw-and-serve muffins offer a two-day shelf life.
Cake rolls, Balconi
Italian bakery brand Balconi has further expanded its Cake Rolls range with two new Milk Cream variants enrobed in white chocolate or milk chocolate. The white chocolate Milk Cream Cake Rolls (rsp: £2, six-pack) are a Tesco exclusive, while the milk chocolate version (rsp: £3, ten-pack) has also been rolled out at Tesco.
In addition, a Strawberry Cream version has been added to the Sponge Slices range, priced at £1.75 for a ten-pack and available via wholesale distributors.
“UK consumers are looking for high-quality, authentic sweet treats that bring a true taste of la dolce vita without compromising on value,” commented Michael Inpong, chief marketing officer at Balconi owner Valeo Foods UK.
Biscuit tin, Biscuiteers
London-based brand Biscuiteers has partnered with Andrew Lloyd Webber’s Phantom of the Opera to celebrate the musical’s 40th anniversary on the West End stage with a limited-edition tin of hand-iced biscuits.
The collection (rsp: £42.95) features a range of theatrical designs drawn from the world of the Phantom of the Opera, from the iconic mask to the falling chandelier, wrapped up in a decorative tin. It’s available through the Biscuiteers website and its Notting Hill boutique, as well as a newly launched e-commerce site for Andrew Lloyd Webber musicals.
Dot cakes, Co-op
Co-op claims a national retailer first in bringing dot cakes – the colourful ‘cake in a cup’ that went viral on social media earlier this year – to its shelves.
A dot cake typically features a layered sponge cake base and a completely flat buttercream top, covered in crunchy multi-coloured sprinkles (aka ‘dots’) which lend themselves well to ASMR-style videos when scraped with a spoon.
Co-op has stayed true to the trending flavours on socials with its two choices of dot cakes:
- Raspberry & Vanilla Dot Cake (rsp: £2.50, 166g) – vanilla flavour sponge layered with raspberry jam and vanilla flavour frosting, topped with multi-coloured sugar decorations
- Chocolate & Salted Caramel Dot Cake (rsp: £2.50, 177g) – chocolate flavour sponge layered with salted caramel and chocolate caramel flavour frosting, finished with white and milk chocolate crispy balls.
Free-from cupcakes, cookies, and cake, Just Love
Two Welsh brands – free-from bakery specialist Just Love and Bridgend-based Ferrari’s Coffee Roasters – have come together to launch coffee-flavoured vegan desserts into Asda stores across Wales.
The Mocha Cupcakes (rsp: £2.74, two-pack) are coffee-soaked sponge cakes, covered with chocolate flavour frosting and finished with a sweetened cocoa dusting. Then there’s a Tiramisu Traybake (rsp: £6.50, 485g), also with coffee-soaked sponge but covered with vanilla flavour frosting and sweetened cocoa dusting. Both products contain no milk, egg, nuts, or soya.
Just Love has also unveiled new gluten-free innovations including Chunky Sprinkle Cookies (rsp: £3.95, two-pack) and Red Velvet Cakes (rsp: £4.35, four-pack). Also nut free, milk free, and soya free, they are available at Tesco.
Cookies and doughnuts, M&S
M&S has introduced a new flavour to its popular in-store bakery cookies range. The Chocolate & Cornflake Cookies (rsp: £3.25, five-pack) are described as another sweet/salty winner, and feature buttery cookies enriched with treacle and brown sugar, plus the crunch of caramel, chew from cornflakes, and richness of milk and dark chocolate buttons.
The retailer has developed a new Blueberry Cheesecake flavour for its Dunked N’ Loaded Doughnuts (£2, 97g). These fluffy doughnuts are double injected with blueberry jam and cheesecake filling, then dunked in icing and topped with an all-butter crumble and dried blueberry pieces.
Cake bars, Mars Drinks & Treats
Mars has relaunched its popular range of chocolate branded cake bars, including Galaxy, Galaxy Caramel, Maltesers, and Milky Way variants (rsp: £2.50, five-pack).
All feature sponge cake with associated fillings covered in milk chocolate – the Maltesers one is slightly different in that it contains malt flavoured cream, coloured sugar and cocoa-coated honeycomb pieces. The range is available at Asda, Booker, Co-op, Morrisons, Sainsbury’s, Spar, and Tesco.
Mars noted the continued growth of the UK ambient cake category, now worth £1.5bn with almost six in ten UK households buying into it [Circana and Kantar data, 52 w/e 22 March 2026].
Millefeuille, éclairs, and cakes, Paul
Bakery chain Paul has created a hybrid between classic Italian tiramisu and crisp French millefeuille. The Tiramisu Millefeuille (rsp: from £5.30 per slice, £35 for full cake) marries pastry layers with coffee and creme patisserie, mascarpone Chantilly, a sweet apricot glaze and a dusting of cocoa powder.
Paul has also launched a Cherry & Pistachio Éclair (from £5.25), combining a tart whole fruit cherry jam filling with pistachio pastry cream and white chocolate pistachio fondant; and a Dubai Raspberry Cake (from £5.35 per slice, £46 for full cake) made with layers of chocolate sponge, smooth pistachio buttercream, crispy Dubai chocolate and raspberry jelly, decorated with tart freeze-dried raspberry pieces.
More fruity delight comes from the Red Fruits & Fig Cheesecake (£36, serves up to eight), which is a classic cheesecake topped with apricot glaze plus fresh figs, black grapes, redcurrants, pomegranate seeds and sprigs of rosemary.
Tiramisu cookies, Signorelli
Another brand embracing tiramisu as one of the flavours of the season is London chain Signorelli, which has teamed up with Great British Bake Off runner-up Sandro Farmhouse to make a Tiramisu Cookie (rsp: £5.50). The limited-edition cookie was launched at the bakery’s new Broadgate location.
“Tiramisu is one of those flavours that instantly feels indulgent and comforting, so turning it into a cookie with Signorelli felt like such a fun idea,” commented Farmhouse. “We wanted something that brings together that classic Italian inspiration with a proper, generous bakery treat.”
Apple crumble slices, Stacey’s Bakery
Derbyshire-based bakery business Stacey’s has put a twist on the autumn’s pumpkin spice trend by combining warming spices with traditional apple crumble for a new sweet treat.
The limited-edition Spiced Apple Crumble Slice features a sponge flavoured with Stacey’s own blend of cinnamon, nutmeg, ginger, cloves and allspice. Tart apple chunks add moisture and balance the sweetness, while a buttery brown-sugar crumble completes the bake.
It is available at Stacey’s shops in Ilkeston, Eastwood, and Heanor.
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