The malted ingredients producer Edme has announced that Michael Carr is to be its new sales director. 

Having been managing director of Oakden Consulting and spent 17 years at Kerry Group as both market director and business unit director, Carr brings a raft of industry experience to the role.

Of his appointment, Carr said: “My aim is to make sure more companies across the food industry are aware of the real value that Edme can add to their businesses.”

Managing director Peter Tichbon added: “The Edme team are experts at product development and finding practical innovative solutions. Mike’s focus on communicating these attributes to food sectors beyond bakery, as well as within the bakery markets, will be extremely valuable.”