Mighty Restaurants, which also owns Aubaine, the London-based restaurant and patisserie concept, is to launch a new fast-casual concept called Bake! according to M&C Allegra Foodservice.
The concept is believed to be launching on London’s Baker Street this year. It will focus on a fresh, prepared and baked offer, which will include sandwiches, pretzels and ready-to-eat salads. There will also be a deli section.
Karim Chebaklo is believed to be responsible for both the concept and securing the site, which was formerly an ASK Italian restaurant. Chebaklo works for International Food Services Co (IFS), Base Concept AML and Kalys Holding. He is also the former chief operating officer of International Food Services (IFS), one of the largest catering companies in Saudi Arabia.
Aubaine, which is led by Hani Nakkash and appointed Nick Young as its new UK chief executive last month, has also spoken of launching a new concept, but it is thought that this is a separate venture to Bake!.