Sweet Freedom is a newly launched company producing natural sweeteners made with 100% fruit.

Two products are available: Natural Sweetener, which is mild and sugar-like in taste; and Natural Syrup, which is darker with a molasses-like taste. They are made from water extracted from fruit (apples, grapes and carob), and can be added to cakes, brownies and flapjacks to produce ’no added sugar’ products.

The sweeteners have 25% fewer calories than sugar and bakers can use up to 50% less as they are sweeter than sugar. "We are now supplying several commercial bakeries, both small and large, with Sweet Freedom, as an ingredient alternative to sugar, honey, HFCS, glucose syrup, golden syrup, agave syrup, maple and rice syrups," said joint founder Tina Michelucci.