Holland’s Pies has launched a ’Best Ever Authentic Recipe’ pies and puddings range, which is now available to retailers throughout the region. The range includes meat pies, potato and meat pies and steak & kidney pudding. The ’Best Ever’ range of frozen products now has deeper fillings and more chunks of meat. It was developed with the help of Holland’s ’pie panel’ of tasters.
"Our aim is to attract sales from an even wider consumer base without losing those loyal to the current product. That has meant taking a step ’back to the future’ by revisiting our original 158-year-old recipes, to create a new ’Best Ever Authentic Recipe’ range which can be eaten and enjoyed by all," commented Neil Court Johnston, managing director of Holland’s.
The launch is being supported by a marketing and communications campaign which includes outdoor posters, radio and advertising and an online presence.