The Food and Drink Federation (FDF) announced yesterday (23 February) that the government has selected the food and drink manufacturing industry as a key sector in its ‘See Inside Manufacturing’ initiative.

Organised by The Department for Business, Innovation and Skills (BIS), the scheme will commence in June and aims to encourage businesses to open their doors to prospective employees.

It follows the FDF’s ‘Taste Success – A Future in Food’ campaign, which was launched last year to dispel the myths among young people about careers in food manufacturing. The next phase of the scheme will include more digitally-based activity, such as a Facebook group with an online game, in addition to three food career-focused videos to be launched at The Big Bang Fair in Birmingham on 16-17 March.

Melanie Leech, director general at the FDF, said: “We are delighted that the food and drink industry has been selected as one of the key sectors. As part of our 20/20 Vision for Growth, we identified attracting talent as one of the key challenges for our sector if we are to deliver sustainable growth of 20% by 2020.

“FDF is already taking action to overcome this challenge with our careers campaign ‘Taste Success’, which is busting the myths around a career in the food industry. Many of our members are already opening their doors to young people. See Inside Manufacturing will build on that work and help many more young people to see a career in food and drink manufacturing as an exciting and smart choice.”

‘Taste Success’ aims to help recruit 137,000 individuals into the industry by 2017, with around a third (45,000) needed in managerial roles and professional occupations.