National Cupcake Week (15 to 21 September) is delighted to reveal high quality chocolate manufacturer Barry Callebaut as an official sponsor.

The event, organised by British Baker magazine and run alongside the National Cupcake Championships, celebrates cupcakes and invites professionals and home bakers alike to show their appreciation.

Entries for the Championships are open with four categories each for professionals and home bakers: Classic; Themed; Made With Alcohol; and Free-from.

There will be eight category winners with one from each branch crowned overall winner at Cake International at the NEC in Birmingham on 8 November. There is also a cupcake decorating competition for six to 12-year-olds. The deadline for all entries is 15 August with the finalists announced during National Cupcake Week itself.

Sponsors and partners

Barry Callebaut is the world’s leading manufactuer of premium chocolate and cocoa products operating 50 cocoa and chocolate factories in 34 countries. In 2012 it acquired Spanish premium nut producer laMorella Nuts and last year the fillings and compounds business that is ASM. LaMorella Nuts supplies pastes, pralines and crocants to enhance ice creams, confectionery, biscuits and desserts, while ASM produces speciality compound chocolate, fillings, inclusions an decorations. 

National Cupcake Week is also sponsored by equipment supplier CaterForYou, partnered by Wellbeing of Women, the charity to improve the health of women and babies, and run in association with Cake International. Barry Callebaut’s brands include laMorella Nuts and fillings and compounds business ASM.