Sainsbury’s has appointed a Unilever graduate as its new marketing director.

Sarah Warby, previously UK marketing director at Heineken, will join the company later this month to lead the supermarket chain’s marketing activity, managing over 100 colleagues across brand communications, non-food marketing, customer insights and loyalty. She will sit on Sainsbury’s operating board and will report to Mike Coupe, group commercial director.

Speaking of her employment, Coupe said: “Sarah’s a fantastic hire for us. She played a huge role in Heineken’s UK success and has a great track record and reputation. Her wealth of experience will further strengthen our excellent team at an exciting time for the business.”

Warby’s responsibilities at Heineken included the management of the company’s high-profile beverage brands, including Foster’s, Strongbow and Kronenbourg. Prior to this she was innovation director, where she led the combined technical and marketing team.

Commenting on her appointment, Warby said: “Sainsbury’s is one of the UK’s most high-profile and respected brands, with an enviable heritage and great values. I have long admired it and am looking forward to building on its success.”