North-west bakery chain Sayers unveiled its new look on Wed-nesday after revamping its image and menu.
Trading hours will also be extended to Sundays in some of the shops and new breads, such as a multi-seed bloomer and a milk loaf, will be introduced.
"Over the coming weeks, customers will see a number of new products and ranges being introduced, including a selection of continental breads, freshly baked in the shop every day," said MD Michael Quinlan.
As part of the rebrand, Hampsons will change its name to Sayers. Both brands are part of the Lyndale family.
With shops in Greater Manchester, Lancashire and Cheshire, the first shop to receive the new look opened at Central Square, Maghull, in Liverpool.
According to a spokesperson, the move comes after extensive research was conducted invol-ving hundreds of Sayers and Hampsons customers and staff at the business. The staff will have new uniforms and the "shops will be fresh, modern and contemporary", added Quinlan.
Established in 1912, Sayers has around 200 shops and employs 2,100 staff.
Peter Hunt’s Bakery is also part of the Lyndale Group. The company produces a range of savoury goods.