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Product News
Pladis answers Jaffa Cake debate with new campaign
McVitie’s owner addresses the age-old debate over whether Jaffa Cakes are a cake or a biscuit with a tongue-in-cheek marketing campaign
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Product News
Ginsters, Jacob’s, Warrens and more roll out new savoury baked goods
New pizzas, pasties, slices, and snacks comprise the latest round-up of savoury bakery innovations from brands
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Product News
Waitrose relaunches No.1 range with new pastries, pies, desserts and more
French-style pastries, Italian desserts, and elevated British recipes for pies and sandwiches are among the new bakery items being introduced to the retailer’s premium tier range over the coming months
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Product News
Sweet bakery launches: Milka pastries, Gold Digestives and more
A pastry swirled with Milka chocolate, a mash-up of McVitie’s Digestives and Gold Bars, and a trio of fruity Danishes make up the latest sweet bakery innovation
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Product News
Ingredient innovation: blueberry crumbles, peach melba frosting, and more
Crunchy inclusions, fruity frosting, and fat and sugar-reducing ingredients are among the latest innovations to be rolled out by bakery suppliers
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Product News
Planet Doughnut supplies thousands of Taylor Swift-inspired treats for Eras tour
Shrewsbury-based doughnut specialist creates limited-edition trio inspired by pop star’s albums and tour poster
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Product News
M&S extends in-store bakery and café ranges
Retailer unveils a trio of rolls at its in-store bakeries including seeded, olive, and cheese varieties, which are said to be made using traditional bakers’ techniques
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Product News
Deli Kitchen rolls out new Lebanese Style Flatbread
Signature Flatbreads-owned bakery brand unveils innovation inspired by Lebanese daily staple Khubz, while launching its first integrated campaign entitled ‘Go Flat’
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Product News
Biscoff and Cadbury co-branded products set for UK launches
Lotus Bakeries has announced a strategic partnership with Mondelēz International to develop and market co-branded chocolate products with its caramelised biscuit
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Product News
Waitrose rolls out new quiches, pastries and more for summer 2024
Recipes featuring the best of British with a twist plus some holiday destination inspirations are among the retailer’s bakery NPD line-up
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Product News
New doughnuts, biscuits, cakes, buns, and more unveiled
Bakery brands have rolled out new sweet treats featuring classic flavour combinations or twists on traditions such as the Bakewell tart or cinnamon bun
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Product News
Co-op unveils summer 2024 range with international flavours
With the nation gearing up for a summer of sport, the convenience retailer rolls out new wraps, sandwich, savoury pastries and desserts
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Product News
New pies, doughnuts, pizzas and more unveiled for Euro 2024
A hattrick of bakery brands have rolled out limited-edition NPD ahead of the 14 June start to UEFA’s month-long football tournament for European nations
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Product News
Tesco unveils new bakery items for summer 2024
On-trend flavours including yuzu, za’atar, and blood orange feature in limited edition sandwiches, wraps, and other savoury and sweet treats rolled out by the retailer
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Product News
Subway launches Footlong Sidekicks range at UK stores
Sandwich chain unveils new elongated cookies, churros, and tortilla wraps, as it begins rollout of revamped digitial experience including self-service kiosks
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Product News
Wall’s eyes breakfast opportunity with trio of new products
All-day breakfast scotch egg, slice, and jumbo roll have been unveiled by the savoury pastry brand as it targets on-the-go morning occasions
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Product News
Murdoch Allan secures Morrisons listing for Dundee Roll
Family bakery secures shelf space for roll which was specially created to mark its expansion into the area
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Product News
New bakery ingredients launched by Dawn Foods, Puratos and others
From aromatic sourdough starters and high-protein flours to on-trend flavoured inclusions, we check out the ingredients rolled out recently
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Product News
Exceptional by Asda premium own-label range hits shelves
Sausage rolls and quiches are among the first wave of 70 items to be rolled out as the retailer aims to offer an elevated own-label product offering
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Product News
One Stop expands bakery range with 33 new products
The convenience retailer has introduced 16 new own-label and branded products at over 700 of its stores nationwide as well as granting selected listings for 17 more items from local bakery suppliers