Oven-baked biscuits, spicy pastries and bread, and puff pastry tarts make up the savoury products recently launched by bakery brands.
Classic British flavour combinations and recipes inspired by global cuisines feature in the latest innovations.
Discover more details below:
Jacob’s Bites, Pladis
Created to leverage key sharing occasions while helping to reinvigorate the savoury snacking category, the new Jacob’s Bites range has been launched in four popular flavour combinations – Mature Cheddar & Caramelised Onion, Red Leicester, Sweet Chilli & Sour Cream, and Smoked Paprika.
Presented in a fully recyclable box (rsp: £2, 125g), the oven-baked biscuits were debuted at Tesco stores before a wider rollout across major multiples, convenience stores and wholesalers.
“Brits are snacking more than ever, and this means more and more shoppers are looking for quick, grab-and-go options for sharing, but existing savoury biscuits formats aren’t fit for purpose when it comes to these new snacking moments,” commented Asli Akman, marketing director – savoury at Pladis UK&I.
“As a result, the category currently under-trades in almost two thirds (64%) of all savoury snack occasions [Kantar data for 52 weeks to 3 September 2024], which means there’s a huge growth opportunity for the taking,” Akman added.
Pladis, owner of the 170-year-old Jacob’s brand, previously registered the ‘Jacob’s Bites’ trade name along with ‘McVitie’s Zero’, a reduced sugar biscuit range that has yet to emerge in the UK although it is available in Turkey.
World Flavours Parcels, Pukka
A trio of new pastry parcels inspired by iconic (and spicy) dishes from across the globe has been unveiled by Pukka which it says is in a bid to bring innovative, full-on flavour to the typically functional savoury pastry category.
Included in the world flavours line-up are Jamaican Jerk Chicken, Mexican Beef, and Indian Spiced Vegetable. Encased in puff pastry to offer the convenience of a handheld, on-the-go product, the 130g parcels are priced at £1.50 each and will be rolled out at Morrisons stores from 9 October followed by Tesco, Asda, and Ocado from November. They will also go out to convenience and wholesale channels.
“Shoppers typically perceive handheld savoury pastries as a convenient way to refuel, but we’ve identified a gap in the market to bring fun and full-on flavour back to the category with our world flavours parcels,” expressed Pukka CEO Issac Fisher, who assumed the leadership role in May and announced a five-year plan to supercharge growth.
Here’s more on each flavour:
- Jamaican Jerk Chicken Parcel – seasoned Jerk chicken, sweet potato, and black turtle beans with a spicy sauce; pastry is topped with a visual blast of habanero, star anise, turmeric and allspice
- Mexican Beef Parcel – minced beef, kidney beans, peppers, and sweetcorn; parcel is sprinkled with an authentic array of cumin, smoked paprika, chipotle chilli, black pepper and a hint of ground clove
- Indian Spiced Vegetable Parcel – potato, peas, cauliflower, and spinach combined with garam masala, coriander, and cumin; pastry topped with Nigella seeds, fenugreek, cumin, coriander, and a pinch of turmeric.
Pukka NPD is said to have added £4.5m to the savoury pastry category and brand (Circana GB Supermarkets data, 52 weeks to 4 August 2024), with innovations over the past year including a Cheese & Bacon Toastie Slice, a Doner Kebab Pie, and an All Day Breakfast Slice.
Puff Tart Selection, Frank Dale
Foodservice supplier Frank Dale has launched a quartet of savoury puff pastry tarts, available frozen in boxes of 12 via distributor Central Foods. Flavours options include Tomato, Red Pepper & Feta; Vintage Cheddar, Leek & Bacon; Garlic Mushroom & Spinach; and Salmon, Cream Cheese & Chives.
“As a food producer that has been leading the way in occasion catering for 30 years, we are delighted to be unveiling our latest innovations for the foodservice sector,” said Edward Miles, MD of Frank Dale.
The heat-and-eat tarts join the company’s product portfolio said to be focussed on British favourites with a twist, such as quiches, bagels, bites, crostini, mini Yorkshire puddings, miniature cakes, and scones. These are produced at Frank Dale’s nut, sesame, and celery-free manufacturing unit near Norfolk, which welcomed £400k of new equipment last year as well as eliminating black plastic in operations.
Jalapeno Cheese Bread, Subway
The sandwich chain has brought back its Jalapeno Cheese Bread to UK stores after a five-year hiatus.
The spicy bakery option forms part of Subway’s new Wild & Mild menu launched earlier this month that also includes Furious Chicken and Steak Texicana flavours of Signature Series subs. These are available as either Footlong or six-inch sandwiches, wraps or salads.
Back in June, Subway came out with a new range of elongated sweet and savoury bakery items, dubbed Footlong Sidekicks, across its UK and Ireland restaurants. It also revealed investment in a major revamp to its digital customer experience including a new app, loyalty programme, and self-service kiosks.
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