Scottish bakery Harry Gow has launched a new loyalty scheme offering regular customers the chance to earn free cakes.
The ‘Baker’s Half Dozen’ promotion has been rolled out at all 18 shops of the family-run firm across Inverness, the Highlands and Moray. Reward cards are available for free for customers, who earn a stamp each time they make a purchase.
A half dozen (six) stamps qualify for a complimentary cake, with choices including the likes of the bakery’s signature dream ring – comprised of sponge with cream filling and sweet iced topping – marzipan apple, pineapple tart, vanilla and raspberry slice, or fern cake.
“We know times are tough just now, with the ever-increasing cost of living. That’s why we wanted to give something back to the customers and communities that have supported us since the earliest days of Harry Gow,” said company director Fraser Gow.
The term baker’s dozen has its origins in medieval times, where bakers would add extra products to every order to avoid being accused of short-changing customers and risking a public flogging. Harry Gow said it has built on that tradition, turning what was historically an act of self defence into one of celebration, as a reward for loyal customers.
“The Baker’s Half Dozen reward card draws on that long standing tradition of getting something extra from your baker – after all, who doesn’t love a freebie?” comments Gow. “They say there’s no such thing as a free lunch… well, that’s not entirely true. Now you can have your dessert on us!”
Harry Gow was crowned the first Scottish Baker of the Year in 2012 and remains the only bakery to have scooped the top award twice – winning again in 2019. It struck gold (Best in Scotland) in the Sourdough Bread category at the latest edition of the awards held last month in Glasgow.
The bakery currently supplies products including cakes, biscuits, scones, pies, bread, and rolls to 34 Co-op stores across the north of Scotland, as well as two branches of Morrisons and one Asda location.
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