All Marketing articles
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NewsContestants wanted for Bake Off: The Professionals 2026
Professionals with a ‘real passion for pastry’ are being urged to apply for the next series of the TV show, due to air in 2026
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NewsAnt and Dec become shareholders of frozen dough firm
Famous TV presenting duo have joined Northern Dough Co’s founders Amy and Chris Cheadle as it gears up for growth
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NewsGreggs named UK's strongest brand in 2025
Bakery chain improves on its second placing in last year’s brand strength ranking list of UK companies, calculated and published by valuation consultancy Brand Finance
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NewsClive’s Purely Plants invests £650k in Dartmouth site upgrades and first TV ad
Vegan bakery specialist has installed a new pie line, external freezer, and engineers workshop to help increase capacity at its 15,000 sq ft site, whilst launching a new brand marketing campaign
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NewsYorkshire Baking Company unveils first-ever on-pack promo
The Bradford-based bakery is bringing back two limited-edition Mega Loaf flavours for the promotion
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NewsBiscuiteers secures distribution deal with Moonpig
The two businesses are developing a range of year-round gifting products
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NewsKingsmill drops wholegrain nutritional claim for 50/50 loaves in marketing
Bread brand has removed a marketing claim that its 50/50 loaf contains ‘50% of your daily wholegrain in 2 slices’ following a complaint by the Real Bread Campaign to the ASA
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Product NewsOggs launches first celebration cakes and new lines amid brand refresh
New Zesty Lemon Cakes, Mega Birthday Cupcakes, Afternoon Tea Cakes, and Rich, Velvety Chocolate Fudge Cake have been unveiled by the plant-based bakery brand
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Product NewsNew York Bakery launches bagel range with added functional benefits
Grupo Bimbo-owned bagel brand rolls out new Lighter, Fibre Plus, and Protein Boost variants along with its biggest marketing push since 2020
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NewsHFSS advert ban delayed until 2026
The ban will not take UK-wide effect from 1 October 2025 as previously announced, although many online platforms and publishers have agreed to stick to the original timeframe
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NewsPladis rolls out revamped Better Biscuits platform for convenience retailers
McVitie’s, Jacob’s and Carr’s supplier has relaunched its platform helping convenience owners to quickly finesse their snacking fixtures
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InterviewMy bakery job: Aaron Wallace, creative and content lead, Dougie’s Goodies
The 27-year-old videographer is tasked at bringing the Northern Irish sweet treat brand to life visually through content displayed across its high street bakeries, retail partner stores, and online
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NewsJacksons eyes bigger slice of bread market with first-ever TV ad campaign
Creative aims to showcase the heritage and quality of the £22m brand, which is currently the fastest growing in plant bread
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OpinionOlivia Colman is right, crumpets are a national treasure
In light of the Warburtons ad starring Olivia Colman, British Baker editor Amy North celebrates her love of crumpets and questions why Brits aren’t more adventurous with their toppings
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NewsOscar winner Olivia Colman stars in Warburtons crumpet advert
Academy Award-winning actress follows in the footsteps of The Muppets, Samuel L Jackson, and George Clooney to star alongside Jonathan Warburton in the bakery brand’s latest campaign
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NewsFederation of Bakers welcomes clarification on wholemeal debate
Trade body, which represents the UK’s largest plant bakers, welcomed the “valuable clarification” adding that the guidance reinforces that its members have correctly interpreted and applied the law
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NewsBiscuit artwork marks McVitie’s Chocolate Digestives centennial
Biscuit-based portraits depicting David Bowie, Sir Trevor McDonald, and Dame Judi Dench have been unveiled to mark the 100th anniversary of Pladis’ top-selling biscuits
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NewsLottie Shaw’s unveils brand refresh amidst ‘ambitious growth plans’
Sweet treat specialist has updated its logo to reflect the brand’s quality and Yorkshire heritage and introduced colourways for flavour variants
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FeatureMarketing secrets of award-winning bakery business Lovingly Artisan
Lovingly Artisan founders Catherine Connor and Aidan Monks on how they have developed the business that has three times been voted best artisan bakery in Britain
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InterviewWhy Longboys founder Graham Hornigold is the subject of a Netflix documentary
Longboys founder was the target of a sophisticated confidence fraud that is the subject of Netflix documentary Con Mum
