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All Marketing articles
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OpinionWhy marketing is essential for bakery businesses
Emma Heath, head of marketing at Nairn’s, insists marketing can be the key to ensuring a bakery brand remains relevant and appealing to today’s consumers
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News
Carrs Pasties enlists agency for full brand overhaul
Fellow Bolton business Absolute Agency has refreshed the family bakery’s branding to emphasise its craft focus
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News
Ginsters returns to TV with new £1.3m campaign
The campaign is the pasty maker’s first collaboration with creative agency TBWA\London and introduces the strapline ‘Ginsters. From a land where comfort matters’
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News
Pladis appoints new chief marketing officer for the UK
McVitie’s owner Pladis has promoted its current chief marketing officer to the role of vice president of business development with the CMO for Turkey stepping into the UK role
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News
World’s biggest Greggs to open in Primark’s flagship store
The Tasty by Greggs 130-seater café, located in Primark’s Birmingham store, will serve up familiar favourites from the brand in a new setting
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News
McVitie’s unveils £10m Golden Moments campaign
The campaign includes headline sponsorship of ITV show Britain’s Got Talent and will celebrate McVitie’s classics including Chocolate Digestives and Jaffa Cakes
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Analysis
Bakery in review 2021: strategy and investment
British Baker looks at how plans for some of the baking industry’s big hitters have shaped up over the last year
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News
ASA upholds complaint over Papa John’s Bitcoin promotion
The Advertising Standards Authority said the pizza chain’s promotion ‘trivialised what was a serious and potentially costly financial decision’
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Analysis
Bakery in review 2021: the industry and the law
British Baker looks back – and forward – on the legal issues affecting the bakery sector in 2021 and beyond
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News
Jones Village Bakery seeks school leavers with new campaign
The Wrexham-based bakery has kicked off a campaign to recruit school leavers aged 16 and 17 to its ranks
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News
Batch Ventures-backed biscotti firm rebrands to Artful Baker
Dorset-based bakery The Great British Biscotti Co will be known as The Artful Baker from January 2022 as it looks to expand beyond biscotti
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News
Pret brings back Christmas sandwich for summer
The festive favourite will be available nationwide until the first week of August to satisfy demand among customers who missed out last December
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News
Dickinson & Morris team up with chef Calum Franklin
The executive chef will act as a culinary ambassador for the pork pie brand and will help to create new products to celebrate its 170 years in business
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News
Cakes and biscuits in firing line as HFSS advert ban confirmed
Cakes, biscuits, morning goods, pizza, and sandwiches are among the products which could be subject to new TV and advertising restrictions
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Analysis
How Warburtons kept its spot as the UK’s top FMCG brand
Warburtons was named Britain’s most popular food and drink brand by Kantar’s annual Brand Footprint report for the third year running. We look at how it’s maintained its popularity
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News
Allinson’s signs Valentine Warner as face of new campaign
The Allied Bakeries-owned brand has partnered with the chef on a new campaign to help consumers take bread beyond the humble sandwich
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News
Irwin’s Nutty Krust bread gets makeover for 60th birthday
The new packaging design will be accompanied by commemorative merchandise, as well as competitions and recipes shared over social media
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News
Aldi’s Cuthbert the Caterpillar in skydive ahead of return
The celebration cake, subject to a lawsuit by M&S over its similarity to Colin the Caterpillar, will return to the supermarket’s shelves on 17 May to raise money to fight cancer
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Opinion
Which Warburtons star-studded TV advert is best?
George Clooney is the latest star to appear in a Warburtons advert but which of the previous ones stands out from the crowd. British Baker editor Amy North takes a trip down memory lane to find out
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News
George Clooney stars in Warburtons advert
The Hollywood A-lister and philanthropist follows in Robert De Niro and Sylvester Stallone’s footsteps as he becomes the latest celeb to star in an advert for the bakery
