All Marketing articles
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NewsPret brings back Christmas sandwich for summer
The festive favourite will be available nationwide until the first week of August to satisfy demand among customers who missed out last December
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News
Dickinson & Morris team up with chef Calum Franklin
The executive chef will act as a culinary ambassador for the pork pie brand and will help to create new products to celebrate its 170 years in business
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News
Cakes and biscuits in firing line as HFSS advert ban confirmed
Cakes, biscuits, morning goods, pizza, and sandwiches are among the products which could be subject to new TV and advertising restrictions
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Analysis
How Warburtons kept its spot as the UK’s top FMCG brand
Warburtons was named Britain’s most popular food and drink brand by Kantar’s annual Brand Footprint report for the third year running. We look at how it’s maintained its popularity
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News
Allinson’s signs Valentine Warner as face of new campaign
The Allied Bakeries-owned brand has partnered with the chef on a new campaign to help consumers take bread beyond the humble sandwich
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News
Irwin’s Nutty Krust bread gets makeover for 60th birthday
The new packaging design will be accompanied by commemorative merchandise, as well as competitions and recipes shared over social media
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News
Aldi’s Cuthbert the Caterpillar in skydive ahead of return
The celebration cake, subject to a lawsuit by M&S over its similarity to Colin the Caterpillar, will return to the supermarket’s shelves on 17 May to raise money to fight cancer
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Opinion
Which Warburtons star-studded TV advert is best?
George Clooney is the latest star to appear in a Warburtons advert but which of the previous ones stands out from the crowd. British Baker editor Amy North takes a trip down memory lane to find out
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News
George Clooney stars in Warburtons advert
The Hollywood A-lister and philanthropist follows in Robert De Niro and Sylvester Stallone’s footsteps as he becomes the latest celeb to star in an advert for the bakery
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News
Yorkshire Handmade Pies appoints Mike Driver as CMO
The new hire will be responsible for all brand marketing as well as the strategic direction of the brand
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News
Hovis signs Tom Kerridge as the face of Bakers Since 1886
The Michelin star chef will appear in TV adverts for the range from mid-May and will also use the burger buns at his restaurant
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News
New York Bakery Co unveils £2m bagel campaign
The new campaign, called New York or Nothing’, includes a TV advert starring a New Yorker named George as well as print and social media coverage
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News
Bahlsen’s Choco Leibniz stars in new TV advert
The TV advert is part of a £5m multi-channel marketing push by the German biscuit brand and comes after it unveiled a new look for the range
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News
The Cheesecake Shop rebrands following business takeover
The Nottingham-based firm is changing its name to The Cake Solution to better reflect its product portfolio as it looks to expand
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News
Dawn Foods rings in Easter with colourful recipe push
The ‘Colour your Easter’ campaign provides recipe inspiration to help bakers adapt classic seasonal bakes as well as a prize draw
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Opinion
How to spot a trend from a fad in bakery
Tapping into the latest consumer trends and needs is a great way to boost business. But how do you know which trends are here to stay? Vhari Russell, founder of The Food Marketing Experts, explains
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News
Macphie unveils new branding and ethos
The Scottish ingredients manufacturer has unveiled the first phase of its new branding, along with an updated website and slogan “simply clever food”
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News
Photography and social media tips for bakers
Top tips for making your bakery photos stand out online.
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News
Ensure your vegan NPD is more than a flash in the pan
George Roberts, client services director at Five by Five, examines how brands can make their vegan product launches more than a gimmick
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News
Do your healthy products stand out from the crowd?
Aoife McGuinness, neuroscience consultant at HeyHuman, looks at ways brands can use neuroscience to tap the healthy snacking trend
