All Marketing articles
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NewsFederation of Bakers welcomes clarification on wholemeal debate
Trade body, which represents the UK’s largest plant bakers, welcomed the “valuable clarification” adding that the guidance reinforces that its members have correctly interpreted and applied the law
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NewsBiscuit artwork marks McVitie’s Chocolate Digestives centennial
Biscuit-based portraits depicting David Bowie, Sir Trevor McDonald, and Dame Judi Dench have been unveiled to mark the 100th anniversary of Pladis’ top-selling biscuits
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NewsLottie Shaw’s unveils brand refresh amidst ‘ambitious growth plans’
Sweet treat specialist has updated its logo to reflect the brand’s quality and Yorkshire heritage and introduced colourways for flavour variants
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FeatureMarketing secrets of award-winning bakery business Lovingly Artisan
Lovingly Artisan founders Catherine Connor and Aidan Monks on how they have developed the business that has three times been voted best artisan bakery in Britain
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InterviewWhy Longboys founder Graham Hornigold is the subject of a Netflix documentary
Longboys founder was the target of a sophisticated confidence fraud that is the subject of Netflix documentary Con Mum
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NewsTaste more important than value for students buying food on campus
Research conducted by bakery supplier Délifrance takes a deep dive into what students want from on-campus food, where they buy it, and what they look for in a retailer
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NewsAlbex group unveils new website with premium bakery offerings for foodservice
E-commerce platform under the umbrella of bakery ingredient supplier BFP offers high-end products sourced from ‘renowned brands and unique manufacturers’
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NewsAldi enhances bakery fixtures as part of £67m investment in 2025 store updates
Retailer says that layout changes and refreshed signage will help accommodate expanding bakery categories as it looks to deliver an “even better shopping experience”
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Product NewsFox’s Burton’s Companies relaunches Thomas Fudge’s Florentines
Heritage brand’s Florentines now feature whole almonds and more chocolate for added indulgence while its packaging has also been zhushed up to help it stand out on shelf
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NewsCrosta Mollica drops ampersand in brand refresh
London-based Italian food brand has unveiled new packaging for its chilled and frozen pizzas featuring new logos and designs aimed at reinforcing its authentic credentials
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NewsConsultation launched to close ‘junk food’ ad loophole
Advertising authority kicks off a month-long consultation on guidance which explains how restrictions on food & drink advertising will be applied when they come into force in October
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NewsHow bakeries can handle the pressure of going viral
Small business insurer Hiscox shares key strategies for navigating and leveraging viral success as well as a case study on Chatsworth Bakehouse in south London
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NewsPret to keep Club Pret monthly subscription fee at £5
The high street chain rolls back on its plan to double the fee of its coffee subscription service to £10 at the end of March
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NewsFlake Bake secures £150k of TV advertising from Black in Business initiative
Jamaican patty specialist’s adverts will appear on Channel 4 from July with the business also receiving mentoring to help it grow further
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NewsLidl to curb kids appeal of packaging for least healthy own-label products
Discounter will eliminate design elements such as 3D or animated shapes and brightly coloured patterns as well as playful product names
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NewsFDF calls for clarity on HFSS advertising as watchdog backtracks
ASA is set to launch another consultation to help finalise guidance for the forthcoming HFSS regulations, as the Food & Drink Federation calls for clarity on the issue to help manufacturers prepare
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Product NewsSignature Flatbreads boosts marketing team and kicks off lunchtime campaign
Dunstable-based flatbread specialist adds a trio of talent to its marketing team to drive further growth of its Deli Kitchen brand
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NewsYolk to launch new coffee subscription service in 2025
London fast food chain has unveiled three different membership tiers for customers to earn loyalty points and receive discounts and giveaways
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FeatureCaramelised onion brownies and blackberry cake: Mademoiselle Desserts uses AI for NPD
Dessert manufacturer put AI to the test, using it to come up with bakery recipe ideas in the hope of putting them into production
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NewsGovernment confirms final details on HFSS ad ban legislation
Newly published guidance helps offer more detail on which food types will be covered by and exempt from advertising regulations set to be enforced next October
