Bakeries recognised for free-from innovation

13 February, 2014

Bakeries have been recognised for their free-from products in this year's FreeFrom Food Awards shortlist.

In the Innovation category, Warburtons’ free-from brand, Newburn Bakehouse, has been shortlisted for its seeded and white wraps. Paleo business Primal Joy Foods’ rich chocolate brownies have also been listed.

Elsewhere, Dublin-based Bfree was nominated in the Breakfast Milks, Yoghurts and Baked Goods section for its multiseed and plain bagels.

The Breads category, sponsored by Genius Gluten Free, also saw Bfree shortlisted for its multigrain wrap, brown seeded rolls, and soft white and brown seeded loaves. DS-gluten free was also selected for its frozen white rolls, while Newburn Bakehouse saw its spiced fruit loaf shortlisted. In addition, supermarket chain Tesco made the list with its free-from fresh seeded bread.

The Foodamentalists, last year’s free-from innovative brand of the year in the FreeFrom People’s Choice Awards, was shortlisted for its pork pie in the Food-to-Go category. It also saw its Fidget Pie listed in the Meat-based Meals section.

Additionally, the FreeFrom Bakehouse’s chocolate ‘digestive’ biscuits were shortlisted in the sweet section of the Food-to-Go category. Waitrose received two nominations for its gluten-free chicken salad roll and gluten-free egg watercress roll.

Mrs Crimbles has sponsored the Scones, Sweet Biscuits and Cookies category, which saw Asda, Tesco and Sainsbury’s shortlisted.

The Cakes, Cake  Bars, Cupcakes and Brownies section, sponsored by nominee Newburn Bakehouse, saw seven nominations. The Handmade Cake Company saw its chocolate brown and raspberry & almond slice listed, while Morrisons’ free-from raspberry macaroon slices were selected.

Michelle Berriedale-Johnson, director of the FreeFrom Food Awards, said: “Once again we had a very encouraging increase in the number of entries, but it was the range of products that was really exciting.”

Now in its seventh year, the awards aim to celebrate the best in gluten-, dairy- and nut-free foods. The shortlist contains over 240 products.





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