The company, led by Steen Skallebæk and Ole Kristoffersen, has appointed Alastair Gordon, who was regional director at Jamie’s Italian for more than five years, as its UK operations director to oversee its launch and expansion here, according to British Baker sister title M&C.
The group, which operates 38 sites in Denmark, is targeting an opening in London before the end of the year, prior to expanding in the capital in 2016.
It is thought the group will operate under the Ole & Steen Danish Bakery brand in the UK.
The company is backed by FSN Capital and reported sales of c€60m (£42.8m) in 2013.
Gordon joined Jamie’s Italian in 2010 and was responsible for 10 of the brand’s sites in London, with an annual turnover of £30m.
He previously had stints at Vapiano, Laurel and Loch Fyne.