Bakery brands have been devilishly conjuring up new limited-edition sweet treats to spread cackles of joy (and boost sales) this Halloween.
The graveyard full of innovations range from dastardly doughnuts and cursed cupcakes to spooky cookies, monstrous macarons, and bone-chilling biscuits.
These showcase the usual rainbow of alarming hues – green, orange, black, red, purple, and white – while some seasonal flavours like pumpin spice, toffee apple, and butterscotch help tingle the taste buds.
Check out the line-up of Halloween-themed bakes below, if you dare:
Asda
The retailer’s Horror Emporium range rears its ghastly head once again this year, with a cauldron full of new bakery treats to devour.
Said to be first to market are the Monster Mallow Teacakes (rsp: £1.10, eight-pack) made with green caramelised apple flavoured mallows on a biscuit base, smothered in milk chocolate. There are also Haunted House Milk Chocolate Biscuits (£1.57) featuring crumbly shortcake topped with smooth milk chocolate, and Creepy Cake Slices (£2.45) for a twisted take on the popular chocolate school cake format.
The Horror Emporium range has also been extended into food to go, with a Trick or Treat BBQ Chicken Wrap (£3.50) delivering an unexpected kick – one side of the twin-pack contains sweet and smoky BBQ chicken, and the other a fiery habanero BBQ chicken filling.
Baked by Steph
London-based, hand-iced cookie specialist Baked by Steph has come to the rescue for anyone that likes their spooky season (relatively) cute.
The Halloween collection from the business, which operates out of a small commercial bakery in Bethnal Green, East London, includes letterbox cookies (rsp: £13.95) with designs like Ghostface Phonecall, Michael Myers, and Personalised Magic Witch Hat or Mummy Zombie. It also has personalised cookie box (£24.95) in either Scaredy Cat or Spooky Dog themes.
Meanwhile, its Halloween Macarons (£16.95 for box of six or £26.95 for box of 12) present six different flavoured varieties including Jack O Lantern (pumpkin spice), Vanilla Scream (vanilla), Witching Hour (miso caramel), Bloody Valentine (raspberry), Trick Or Treat (apple popping candy), and Dark Magic (chocolate).
Bombolone Doughnuts
From the East to the West End of London, and into Bombolone Doughnuts on Whitcomb Street for their Halloween collection launching today (15 October).
The artisan bakery is serving up a frightfully indulgent line-up of six doughnut creations freshly made by hand daily (rsp: £4.90 each, £26 for box of six). Half of these are returning flavours from last year – Mummy Mia, Strawberry Scream, and Ripple Pie – while newcomers for 2026 include:
- Eye Love Choco – dark chocolate ganache filling with chocolate glaze and spooky candy eyes
- Biscoff Spell – Biscoff cream filling with caramel glaze
- White Hazel Web – white chocolate and hazelnut filling with Belgian white chocolate glaze and a chocolate web.
Cake Box
Retail brand Cake Box has extended its egg-free cake offering with new limited-edition lines for Halloween.
These include the Frankenstein Halloween Cake in sizes from 6” to 12” (rsp: from £26.99, serves up to 18), available in either Victoria or chocolate sponge base, with a green cream skin, dripping chocolate fringe, and perplexed eyes and mouth decorations.
For an individual treat, Cake Box has the Haunted Graveyard Halloween Slice (£4.50) made with chocolate sponge layered with fresh cream, topped with biscuit gravestones and orange and chocolate curls. There’s also the Jack-o’-Lantern Cheesecake Sundae (£4), comprising a crunchy biscuit base, vanilla cheesecake filling, and layer of berry sauce, finished with orange cream, flake and face drawn in chocolate sauce.
Candy’s Cupcakes
A raft of Halloween themed cupcakes topped with swathes of vibrant coloured buttercream has been crafted by Ashton-under-Lyne business Candy’s Cupcakes.
Among the ghoulish confectionery providing finishing touches are pumpkins, ghosts, frogs, skulls, bones and eyeballs made from chocolate; worms, chicken feet, and brains made from gummies, and even sweet teeth and shards of mint glass.
Each box of six cupcakes costs £24, with collections including Trick or Treat, Bewitched, Ghoul Gang, Sweet Screams, and Poison Garden. Gluten-free ‘Friendly Bakes’ cupcakes are available too (£27, box of six), whilst personalised branding can be applied with an edible wafer card to half a box for £25, the other half topped with marshmallow pumpkins.
There’s also a Boo Box (rsp: £24) containing a cake-in-a-jar, a Hey Boo and a Friendly Ghost cupcake, a Cookie Crypt (cookie sandwich), and a swag bag for Trick or Treating. A shareable option is the Happy Halloween Cake (£48), which has a 12” by 10” sheet of sponge covered with orange buttercream, finished with green, purple and black buttercream swirls, chocolates, and sprinkles.
Co-op
With Halloween landing on a ‘Spooky Saturday’ this year, Co-op is helping shoppers get ready for a torturous night of celebrations with several sweet bakery launches.
These include the following new for 2026 items:
- Monster Mash Cookies (rsp: £1.75, five-pack) – bright green and orange cookies packed with Fairtrade milk and white chocolate chunks
- Spooky Sour Slime Doughnuts (£2, four-pack) – doughnuts filled with sour apple filling and topped with vibrant purple icing and sugar strands
- Sticky Toffee Apple Flapjacks (£3, 20 pieces) – flapjacks combining classic toffee apple flavours in every bite.
Also returning this year are Trick or Treat Cupcakes, Haunted House Brownies, and Spooky Sprinkle Fairy Cakes.
Fiona Cairns
Leicestershire-based luxury cake maker Fiona Cairns has created a range of hand-finished sweet treats for Halloween.
These include the Chocolate Halloween Fairy Cakes (rsp: £7.50, six-pack) comprising chocolate sponge topped with smooth fondant icing and finished with coloured sugar paste decorations of bats and skulls. The Ghosts & Spider Fairy Cakes (£7.50, six-pack) are made with signature golden sponge and lime or lilac icing, finished with a cobweb, spider, ghost, or ‘Boo’ message.
Then there’s the Individual Halloween Gingerbread Lollipops (£3 each) that come in choices of monster, skeleton or pumpkin. Items can be ordered via the Fiona Cairns website or bought at its selected retail partners Fenwick, Harrods, and Dunnes.
Krispy Kreme
The doughnut chain is stocking a range of Halloween doughnuts on its UK shelves from 17 to 31 October. These include:
- Mummy Mia (rsp: £3.89) – a melt-in-your-mouth doughnut with sweet vanilla flavour marshmallow fluff
- Patch Perfect (£2.99) – a pumpkin-inspired doughnut bursting with warm butterscotch flavours and Halloween sprinkles
- Hocus Doughcus (£3.69) – a doughnut filled with chocolate fudge flavour Kreme, topped with a chocolate web and witch’s hat
- Cookies & Skreeeme (£3.69) – a doughnut with Cookies & Kreme frosting and a scary skeleton plaque.
The fan favourite Gloss doughnut is back too, now haunting your senses as the Devilishly Cherry Gloss (£3.19) with a shimmering cherry-flavoured glaze.
Silver Apples Bakery
To help foodservice operators strike fear on their bakery counters this month, Stockport-based sweet treat specialist Silver Apples Bakery has unveiled two special Halloween lines.
The Halloween Mummy Cronuts gives a monster makeover to its signature cronuts, finishing them with spooky but edible eyes and a trio of flavoured glazes including Biscoff, dark chocolate, and white chocolate.
It also has the eye-catching Death by Chocolate Stuffed Cookies, featuring chocolate cookies loaded with triple chocolate chunks and a gooey Nutella centre, finished with a chocolate drizzle and blood red sprinkles.
Tozi Counter
The Italian-inspired deli counter of Tozi Pizzeria & Cicchetti Bar, located next to Battersea Power Station in London, is offering up a Halloween Bombolone (rsp: £4) for fearsome festivities.
The seasonal spin on the classic Italian doughnut is filled with a rich caramel custard and finished with salted caramel glaze and cocoa crumble.
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