Rolling out to major retailers and convenience stores from today (3 January) at £1.20, the new Toastie Pockets are ready-made bread pockets available in both white and brown variants, with four pockets in each pack.
Darren Littler, innovation director for Warburtons, stated that, with lifestyles becoming busier than ever, demand for quick and convenient meal solutions has never been so great.
“By launching our exciting new invention, Toastie Pockets, we want to make everyone’s favourite sandwich toasties more convenient for everyone to enjoy,” he said.
“We are always looking for new ways to bring exciting, great-tasting and convenient baked goods to UK households and we are delighted to add Toastie Pockets to our range of sandwich solutions.”
The launch of Toastie Pockets will be supported by a communications campaign involving radio and out-of-home media, with a strong focus on London audiences.
In October, Allied Bakeries unveiled its new Kingsmill loaf – the Super Toasty.
Last month, Warburtons was criticised by campaigners from Consensus Action on Salt and Health, which found that a single Giant Crumpet contains more salt than three bags of ready salted crisps.