Culpitt
Promotional featureBaked goods: one size does not fit all occasions
Culpitt’s Zoe Upcraft explains why familiarity and making individual connections with consumers are key in a changing marketplace
Promotional featureAdd popular characters to your cakes and bakery
Licensing concerns and difficulties can deter bakers from capitalising on the use of popular TV or film characters on their celebration cakes and baked goods. However, there are ways to satisfy customer demand for these characters and keep them coming back for more