Derby-based Birds Bakery has chosen WellChild and SSAFA as the charities it will raise funds for during 2019.

Throughout the year, staff at Birds Bakery will lead activities to raise money for both charities, in the hope of achieving a total of £100,000 to mark Birds’ 100 years in business.

Wellchild is a national UK charity, making it possible for seriously ill children and young people to be cared for at home rather than in a hospital, wherever possible. SSAFA, the armed forces charity, provides support to serving men and women and veterans from the British armed forces, as well as their families or dependents.

Fundraising activities will include sales of Birds’ specially created gingerbread hands – a nod to WellChild’s Helping Hands projects, collection tins in stores, a carrier bag levy donation, family events in the stores and other seasonal activities.

WellChild said it was delighted to be a charity partner of Birds Bakery, particularly during its important centenary year.

“We would like to thank the firm, its employees and customers for their kind support. All the money raised for WellChild will fund our work to help seriously ill children and their families across the UK,” said Colin Dyer, chief executive at WellChild.

Jonathan Sandall, director of fundraising at SSAFA, said: “We are honoured to be chosen as Birds Bakery’s charity of the year for 2019. We’re excited to help Birds Bakery celebrate and share its military roots with customers.

“The money raised will go a long way in supporting the armed forces communi