Coffee chain Costa’s London stores underwent a rainbow rebrand in honour of London’s Pride Parade.

The new rainbow signage, which went up in time for the Pride Parade on 8 July, will stay colourful for one week at selected stores in central London.

The coffee chain is also a founding partner in GLOW (Gay Lesbian Out at Whitbread), a supportive network for the company’s LGBT+ community.

John Kerslake, Costa’s UK & Ireland operations director and co-founder of Costa GLOW, said: “We’re thrilled to celebrate Pride London this month and our rainbow rebranding demonstrates our ongoing commitment to supporting our teams to be proud of who they are.”