Wrights Food Group has agreed a two-year shirt sponsorship deal with American Football team Staffordshire Surge.
The deal came about after a Wrights employee, who plays for the team, approached chairman and CEO Peter Wright.
“As soon as we met with the club, we knew it would be a great opportunity for us to work together as they have fantastic people on and off the pitch,” said Wright. “It’s also really important for us to support local clubs and our employees’ outside interests.”
The deal has enabled the team to purchase new kits for the squad and will provide funding for training venues and travel.
“On behalf of everyone at the company, I’d like to wish the Surge the very best for their games ahead; we’re looking forward to working with them for the remainder of our sponsorship deal,” added Wright.
Peter Mills, finance director at Staffordshire Surge, said everyone at the club was delighted to have Wrights sponsoring the club.
“So far we have 65 players and 10 members of staff and coaches, but we’re hoping to grow even more, now we have the support from Wrights.”