Former Coffee Republic franchisee Andrew Bowen has urged independent bakers to use Kickstarter campaigns to start up or expand a business.
Bowen told British Baker that it was great opportunity for independent bakeries to use Kickstarter campaigns and advised them to push the story about their breads and businesses to encourage people to invest.
He presented six key points to attract capital and fundraising to bakery businesses:
- A problem that needs fixing
- Amazing story
- Fantastic video(s)
- Great campaign page
- Active throughout the campaign
- Promote in other ways
He added that bakeries were capital-intensive to start up and should use venture capital if the business was big enough to expand, or an ancient investor.
View the full interview at the Caffè Culture show in Kensington, London below: