A person selecting a cake from an afternoon tea stand

Source: Getty Images / molishka1988

  • Publication date: Wednesday 14 August 2024
  • Editorial submissions deadline: Wednesday 31 July 2024
  • Editorial contact: Amy North amy.north@wrbm.com

Afternoon Tea Week is taking place from 12 to 18 August 2024 and to celebrate British Baker will be exploring the latest developments on the afternoon tea scene.

Key questions this feature will explore:

  • What are the top trends in afternoon tea for 2024 and beyond?
  • What are the key themes in terms of flavours, formats, or interactive elements?
  • How has the increased cost of living impacted the afternoon tea market? What challenges and/or opportunities has this presented?
  • What interesting or unusual afternoon teas are available in the market?