Hot cross buns

Source: Getty Images / Teamjackson

  • Publication date: Wednesday 21 February 2024
  • Editorial submissions deadline: Wednesday 31 January 2024
  • Editorial contact:

Easter is a crucial date in the diary for bakers of all sizes so it’s important to deliver a range that entices and excites consumers. But with Easter falling on 31 March 2024, there’s even less time to do this. We will explore the trends, NPD, and tactics being used to grab a slice of seasonal sales.

  • How is the Easter bakery market evolving?
  • What are the top flavours for Easter bakery items in 2024?
  • What notable NPD has been unveiled for the 2024 occasion?
  • There are many Easter bakery items from across the globe. Which ones could find a market on UK shores and why?
  • Hot cross buns are a big part of the Easter bakery market – what innovations can be seen in this arena?
  • What other tactics are bakery businesses using to drum up seasonal sales?