- Publication date: Wednesday 18 November 2026
- Editorial submissions deadline: Friday 2 October 2026
- Editorial contact: Amy North amy.north@wrbm.com
What will bakery’s biggest trends be for 2027 and beyond? This report will find out.
It will explore the up-and-coming trends that will make an impact on the bakery scene in the next year, covering topics from flavours to formats, sourcing and ingredients, production methods, retail channels, sustainability, and more.
The trends may be broad in scope or specific to a type of product, with everything from bread to buns, cakes, pastry, pies and more considered.
To establish the trends, we want to know:
- What are the biggest bakery trends for 2027 and beyond?
- What wider economic, social and consumer factors will most influence bakery in 2027? Why is this?
- Which ingredients or commodities will pose challenges in 2027? Why?
- How will current, upcoming or potential legislation impact the baking industry?
- What is the greatest challenge facing your bakery business in 2027? How do you plan to overcome this?
- What is the greatest opportunity being presented to your bakery business in 2027 and why? How will you be taking advantage of it?
- Where are investments focused for 2027 and why? How will this change the sector?
- What flavours, formats, and occasions will be big in bakery in 2027?
- How are technology and AI influencing bakery production and operations?
- How will challenges around labour and skills evolve in 2027 and beyond? What is the industry doing to address this? Where does it need additional support?
- What are the key areas of focus when it comes to health for businesses and consumers?
- How are consumer needs evolving? How does this differ across different generations?
- What impact is social media, such as TikTok, having on the bakery market and consumers’ perception and expectation of it?
- Which bakery products are set to go mainstream next year and why?
- What was your bestselling NPD for 2026?
- How are consumer shopping habits changing the way bakery products are sold?
- What part do different channels – delivery, click & collect, bricks & mortar, etc – have to play in the bakery market in the future?
- How will consumers’ perception of value evolve in 2027, and how should bakery businesses respond?
- What are the areas of focus when it comes to sustainability?
- What is one bakery trend or market shift that the industry is underestimating for 2027?
Notes: where possible, please provide data to support your comments. As usual, please only answer the questions relevant to your business.
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