- Publication date: Wednesday 2 December 2026
- Editorial submissions deadline: Wednesday 11 November 2026
- Editorial contact: Amy North amy.north@wrbm.com
Cookies are getting more indulgent by the moment with topped, filled, stuffed, and other iterations finding loyal bands of fans as major manufacturers, retailers, and artisan bakeries look to deliver an upgraded experience. This feature will take a closer look at the trends playing out in cookies, find out which products have taken the nation by storm, and what is coming down the line.
Key questions this feature will address:
- What trends are playing out on the cookie market? Why are these gaining traction?
- There’s been a wave of stuffed, topped & filled, and other indulgent formats. Which cookie formats are performing best and why?
- What types of toppings and fillings are bakers embracing?
- Where will this trend go in the future?
- What technical challenges do manufacturers have to overcome in producing larger, softer, and filled cookies? Do they require new production processes or equipment?
- How influential are platforms such as TikTok and Instagram in shaping cookie trends?
- What are your bestselling cookies?
- What has been your bestselling cookie NPD from the past year?
No comments yet