- Publication date: Wednesday 7 February 2024
- Editorial submissions deadline: Wednesday 17 January 2024
- Editorial contact: amy.north@wrbm.com
Clean and cleaner labels have been touted as one of the top trends for bakery in 2024, but what does it mean in practice? This feature will find out.
Key areas this article will explore include:
- What does clean label mean?
- What are the driving forces behind an increased focus on clean label?
- Which products are most likely to be impacted by this?
- How is this trend playing out in the free-from market?
- What are the challenges when aiming for cleaner labels on baked goods?
- Which ingredients are at risk of being removed in the quest for cleaner labels and why?
- What solutions are available to help bakeries achieve cleaner labels while maintaining (or extending shelf life), as well as the qualities consumers expect from baked goods?
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