Publication date: Wednesday 8 January 2025
Editorial submissions deadline: Monday 16 December 2024
Editorial contact: dan.riley@wrbm.com
Have we reached peak vegan when it comes to the bakery market? Or is there still appetite aplenty for plant-based baked goods? This article will find out.
Key areas this article will explore include:
- How much is the vegan bakery market worth and how has this changed over the past year?
- What are the most popular types of products in this space and where can they be found (ie in supermarkets, independent bakeries, etc)?
- Has the market reached its potential and why?
- What could drive future growth or opportunities in this market?
- How can bakers stay ahead of the curve? What new ingredients, techniques, or product lines could be rolled out to tap into demand?
- What were the top vegan launches in 2024 and why?
- Which manufacturers/brands are investing in vegan?
- Which areas of vegan bakery still pose challenges for bakers and manufacturers? Why?
- How are vegan baked goods being marketed? Who is their target audience?
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