A person pointing at a vegan chocolate & hazelnut doughnut in a bakery window

Source: Getty Images / Klaus Vedfelt

Publication date: Wednesday 8 January 2025

Editorial submissions deadline: Monday 16 December 2024

Editorial contact: dan.riley@wrbm.com

Have we reached peak vegan when it comes to the bakery market? Or is there still appetite aplenty for plant-based baked goods? This article will find out.

Key areas this article will explore include:

  • How much is the vegan bakery market worth and how has this changed over the past year?
  • What are the most popular types of products in this space and where can they be found (ie in supermarkets, independent bakeries, etc)?
  • Has the market reached its potential and why?
  • What could drive future growth or opportunities in this market?
  • How can bakers stay ahead of the curve? What new ingredients, techniques, or product lines could be rolled out to tap into demand?
  • What were the top vegan launches in 2024 and why?
  • Which manufacturers/brands are investing in vegan?
  • Which areas of vegan bakery still pose challenges for bakers and manufacturers? Why?
  • How are vegan baked goods being marketed? Who is their target audience?