- Publication date: Wednesday 23 October 2024
- Editorial submissions deadline: Monday 7 October 2024
- Editorial contact: Dan Riley dan.riley@wrbm.com
Pastries are a key pillar of the in-store bakery experience and they’re an area the nation’s supermarkets are paying close attention to with new flavours, shapes, and variants rolled out over the past year. This feature will take a closer look at the innovation and the consumer need driving its development.
Key areas this article will explore are:
- What are shoppers looking for from pastries and how are supermarkets adapting their ranges to meet these needs?
- What pastry innovations have supermarkets and their suppliers created over the past year?
- What are the trends driving this?
- How has sales changed as a result of this increased focus and innovation?
- How much does the hype on social media around the likes of cube croissants, cruffins and more in the artisanal market impact what supermarkets are doing?
- What are the key themes seen in supermarket ISB pastry ranges?
- How is this changing across the seasons?
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