- Publication date: Wednesday 25 September 2024
- Editorial submissions deadline: Monday 9 September
- Editorial contact: Amy North amy.north@wrbm.com
Cakes offer a blank canvas for experimentation and creativity when it comes to decoration, flavours, and formats making the market an exciting and fast-moving one. As such, it can be hard to keep on top of the up-and-coming trends, but British Baker is here to help.
This feature will take a deep dive into the trends set to make waves in 2025 and beyond.
Key areas this article will explore are:
- What are the top cake trends of 2025 and beyond?
- What are the top cake flavours? How are these flavours being used?
- What styles of cake decoration are gaining traction? Where is the inspiration for these coming from?
- How will these trends, flavours, and formats differ between the seasons?
- How do the trends differ between different formats, such as celebration cakes, cupcakes, loaf cakes and so on?
- What occasions are consumers buying cakes for? How do their needs and priorities differ (celebration cake for a birthday vs individual cake for lunchbox/snack, for example?)
- What impact are social media platforms, such as Instagram and TikTok, having on the market?
- How is health playing out on the cake scene?
- What impact are different dietary requirements
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