All British Baker articles in February 2010 – Page 3
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ADM ’hops to it’ on offer
ADM Milling is supporting bakers in the run-up to Easter with a ’baker’s dozen’ offer, whereby customers will receive a free bag of ADM Bun Mix for every 12 purchased.ADM Bun Mix can be used to make an array of Easter products, including traditional hot cross buns, Easter bread, cinnamon ...
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Greggs staff star in new ad
Greggs kicked off the year with a new £4m marketing campaign. The TV advert features Greggs’ employees and a new strapline ’The Home of Fresh Baking’.Starting on Monday 22 February, the campaign also includes the launch of a new consumer and corporate Greggs website, national print and radio advertising, in-store ...
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Daily Bread takes action on range
Daily Bread has revamped its offer, introducing new ranges, new packaging and display materials, as well as setting up a seven-day-a-week national delivery service and launching its new website.New for 2010 are a range of Hot Options, which include a breakfast muffin with free- range egg, crispy bacon, cheese and ...
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Think about your seating
By Max Jenvey of Oxxygen Marketing Partnership, a strategic management agency that delivers business acceleration processes and brand development within the foodservice, bakery and convenience retail sectors.One of the greatest challenges facing the fresh bakery world is production versus waste. So how do you strike the right balance between quality, ...
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Gelders scoops £300k contract with Tesco
Gelders Bakery has just signed a deal with Tesco to sell its pies and sausage rolls in at least 20 shops.The family-run firm, which is already in 24 Asda stores, will supply single sausage rolls, as well as single packs and three-packs of savoury mince pies to north-east stores.Tesco will ...
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Boost your sales with Craft Bakers’ Week 2010
Following its success in 2009, British Baker is pleased to announce the official launch of National Craft Bakers’ Week 2010, which will run from 7-12 June.The event is the perfect opportunity to raise the profile of independent craft bakeries and, as a result, bring in more customers and grow sales.A ...
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Trade snapshot: a view from Sigep 2010
By David Mizon of Pin Point Training & ConsultancyA team of bakers from the UK recently returned from the Sigep Artisan Exhibition in Rimini, Italy, where we took part in the world renowned Sigep Bread Cup the first time a team from the UK has entered. The team was ...
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Next issue March 12
lCelebration cakesWhat’s hot in the world of wedding cakes? We speak to suppliers and cake makers to find outlEgg and dairy replacersSubstitute ingredients are often regarded with suspicion, but with new clean-label products on the market, is it time to look again?lNational Craft Bakers’ WeekWe introduce this year’s event, where ...
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Premier has £10m idea
Premier Foods, whose stable of brands includes Mr Kipling and Hovis, will launch a major on-pack initiative across all of its brands in March.Branded ’Great Little Ideas’, it will feature simple recipe tips targeted at mums looking for meal-time inspiration, and will be backed by a £10m marketing campaign across ...
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EAT slammed for salt levels in soups
The leading pressure group calling for lower salt levels in food has blasted high street bakery retailers for failing to seriously reduce salt levels in soups, with high street chain EAT coming in for the most flak.
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National Real Bread Maker Week planned for May
The Real Bread Campaign has announced it will be organising the first ever National Real Bread Maker Week from 1-9 May, to encourage people to re-engage with home baking and to dust off one of the nation’s most neglected kitchen appliances.
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Premier Foods to boost brands with big money marketing
Premier Foods, whose stable of brands includes Mr Kipling and Hovis, will launch a major on-pack initiative across all of its brands in March.
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Pepper pasty sparks Facebook appreciation
One baker’s pepper pasties have become an internet hit, after pasty lovers set up an online fan club on Facebook.
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Gelders Bakery strikes deal with Tesco
Gelders Bakery has just signed a deal with Tesco to sell its pies and sausage rolls in at least 20 shops.
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Warburtons gets snack happy
Warburtons has announced it is moving into the snack market with the launch of two new ranges – ChippidyDooDaa Pitta Chips and SnackaDoodle Wholegrain Snacks.
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Canada Bread reveals details of C$100m bakery
Maple Leaf subsidiary Canada Bread has announced that its new C$100 million mega-bakery will be in Hamilton, Canada.
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Hovis to push white bread sales
Premier Foods has announced strong growth for Hovis’ branded bakery, and plans to push for increased sales of white bread.In the firm’s preliminary results for the year ended 31 December 2009, it announced that branded bakery sales for Hovis grew by 13.5% to £370m, though it explained that the increase ...
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Bakery enlists help of business doctor
Royston’s Traditional Bakery in Long Stratton has enlisted the help of a ‘business doctor’ to help grow its bakery and coffee shop business.Royston Owen and his wife Michelle took over the bakery, formerly known as Mr Bunn the Baker, in May 2007 after spending four years as bakery manager for ...
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Award win spurs growth for Anne’s
Anne’s Patisserie in Flint has announced plans to expand the business in 2010, following two gold wins at last year’s Great Taste Awards.Its Sticky Chocolate Pudding with Rich Belgian Chocolate Sauce achieved three-star gold, while its Sticky Date and Ginger Pudding was awarded one-star gold.The small family-run business, owned by ...
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Pret continues expansion in airports
Pret A Manger has taken three steps towards its goal to be represented at all major airports across the UK, after securing locations at Birmingham airport.The three new outlets will be the first to open in an airport outside the South East region. There will be one airside shop in ...