Falling sales and rising costs see Hovis losses deepen in FY24

Hovis - Still image from the new Hovis advert as part of its new 'Strength Baked In' campaign - 2100x1400

Source: Hovis

Turnover at the UK’s second biggest bread brand dropped 8% to £439.6m in its latest financial year, with operating losses almost doubling to £6.9m

 

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