Wholesale retailer Bidvest has unveiled a new selection of frozen dessert products as part of its Create Summer range.

A new range of individual tarts and delices has already been launched as part of the company’s March New 4 You campaign. The range comprises eight SKUs including a Blackcurrant Delice, Coffee & Chocolate Delice, Plum Tart, Raspberry & Almond Tart, Sicilian Lemon Tart, Pecan & Cranberry Tart, Florentine Tart and White Chocolate and Passionfruit Tart.

A Premium Selection Individual Trifle Torte and Tiramisu Teardrop will follow at the end of April, to be ready for a second wave of the Create Summer campaign. They will come in a thaw and serve format, for easy of portion control, and the company says they are designed to be modern takes on traditional, nostalgic desserts.

Gail Bridgeman, Bidvest foodservice campaign and activation manager, said: “Summertime is all about social meal occasions, whether that’s outdoor eating, afternoon tea, buffets, or sharing a dessert whilst enjoying summer events such as bank holidays, sporting events, or the Queen’s birthday – there are a number of different options for operators to consider.

Bidvest recently revamped its own-brand bakery range.