CakeFlix has produced a three-tier cake topped with a sugar model of television star Phillip Schofield.

The cake decorating video tutorial platform teamed up with, as part of the stunt, which hopes to inspire more people to take up baking.

In its latest TV commercial, Schofield – who has been the face of the car buying giant since late 2017 –  is seen to be bursting out of a life-sized cake at an 80th birthday party.

CakeFlix lead tutor Paul Bradford, who has made cakes for The Queen, Prince Charles and Prince Albert of Monaco, was commissioned to produce a real version of the cake featured in the ad.

The three-tier chocolate creation featured a white chocolate ganache and a figurine of Schofield, whose head was made from a polyester ball on which a sugarpaste face was constructed.

Richard Evans, head of technical services at, said the main objective of the advert was to make people smile. 

“We wanted to continue this fun theme by creating the cake from the advert in real cake,” he said. “We hope that, after seeing the cake, people will be inspired to take up a new enjoyable hobby, like baking.”

David Brice, director of CakeFlix, said: “We were delighted when approached us to produce the cake. We’ve made thousands of cakes over the years, but this one is certainly unique. We hope people enjoy the cake and feel inspired to bake their own edible creations.” 

Bradford attended Edinburgh’s Telford College to learn baking and cake design before working at Oliphant’s bakery in Linlithgow.

By 2002, he had established his own cake decorating business and, eventually, grew the company to seven outlets, employing 35 staff.

In 2011, Bradford changed his focus to teaching through his cake decorating courses and online tutorials.