Fortnum & Mason has opened its first UK store in more than three centuries in London’s St Pancras International train station.
Opening today, the 200 square metre store, which includes a tea salon, will provide visitors with breakfast, brunch, light lunch and supper options, as well as the company’s afternoon tea.
The store will sell honey, jam, marmalade, Florentines, shortbread, and Fortnum & Mason’s musical biscuit tins.
In keeping with the time of year, Christmas biscuits, mince pies, Christmas puddings, and Christmas tea and coffees will also be on sale.
To mark the opening, the Fortnum & Mason chefs have developed a range of English sweet and savoury tarts, made according to recipes from Tamasin Day-Lewis’ new cookbook, Smart Tart.
Ewan Venters, chief executive of Fortnum & Mason, said: “The transformation of King’s Cross from insalubrious corner of London into international gateway and home to some of the capital’s most creative businesses and organisations is impressive. This makes St Pancras the ideal spot for our new store, allowing us to introduce a whole new group of customers to the wonder of Fortnum & Mason.
“Fortnum & Mason has been famous for servicing the needs of travellers and explorers since the early 18th century, and we look forward to doing this for the next three hundred years from our new home in St Pancras.”